What’s in a name?

New York Kitchen, the new place to gather

Written by Laura Gallup

Since 2006 The New York Wine & Culinary Center in Canandaigua has been the place to try local wine and beer, partake in a cooking class or eat a meal made of regional ingredients. The mission to support local makers and growers hasn’t changed, but the vibe has.

“In your own home, where does everybody gather?”asksRob Sands, chairman of the center’s board.“Everybody gathers in the kitchen.”

To reflect that universal approach to food and drink, the center recently announced it had changed its name to New York Kitchen. With the new name comes a more relaxed atmosphere and steps to engage a younger generation of consumers. The restaurant, with indoor and outdoor lake view seating, features a new menu full of comfort food and the NYK food truck can be found at events serving up items such as sliders, hot dogs and sandwiches.

In addition to continued support of New York State wines, the NYK will promote a lineup including the other growing beverage markets in the state; namely cider, spirits and beer. The organization kicked off the summer with a new event in June:the New York Kitchen Craft Brew and Barbecue Fest.

New York Kitchen is a nonprofit organization founded by Constellation Brands, Wegmans Food Markets, Rochester Institute of Technology and the New York Wine and Grape Foundation.

nykitchen.com

Laura Gallup is the managing editor of Edible FLX as well as the marketing and events coordinator for the Ithaca Farmers Market. She grew up eating strawberries by the bucketful on her dad’s farm in Hector, NY.

This article originally appeared in the 2018 Wine Issue of the magazine.

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