By David Diehl
During this unique COVID situation and times, it has been interesting to see how our breweries have adapted and readjusted. For some Finger Lakes breweries, they have shifted focus onto their large outdoor areas, others have refocused on their sales in stores and out of tasting rooms.
Mortalis Brewing in Avon has put all of its energy into its liquid. They reimagined their setup and replaced their taproom bar with more equipment to take more risks. This means producing more beer for their loyal and growing fanbase.
Every week, CEO and co-brewer Paul Grenier and the Mortalis crew look to supply the highest quality and most inventive new combinations. This week, they released a Blueberry-Pineapple-Glazed Donut Sour in their already-popular Gemini series.
“This week at Mortalis we are launching the Gemini series. We have been doing this in a small batch basically, so we will be producing about eighty crowlers [a 32 oz. can—filled and sealed on the premises] a week,” Grenier explains. “The Gemini series combines two real fruits and adds some other fun flavors to it. And that really adds to the duality and the complexity of those fruits.” Grenier added they usually sell out of the Gemini series each week.
“We took our very first Gemini that we did months ago that had gone over super well and we have canned it and released it this weekend,” Grenier continues. “The first in the series is a Blueberry–Pineapple–Glazed Donut Sour. It literally tastes as it is described.”
The beer was released Friday, January 22 and it is available at Tap and Mallet in Rochester in addition to Mortalis Brewing’s to-go beer drive-thru on Saturday, January 23.
As Mortalis continues to offer their beers at the brewery location for pick-up orders, it is great to see them teaming up with other local businesses, such as Tap and Mallet, to increase their availability. This expression of community shows a dedication to their customer base and a really exciting collaboration to support the Finger Lakes craft beer industry.
Mortalis Brewing. 5660 Tec Dr, Avon, NY 14414
It was always a goal for David Diehl to return to the Finger Lakes and make an imprint on the beer culture of the region. A Hobart & William Smith Colleges graduate, Diehl spent over a decade in Brooklyn and is excited to be back and taking on Finger Lakes craft beer reviews and commentaries for EdibleFingerLakes.com. He has also been published in Inked Magazine, YRB Magazine, Nerve.com, and The Finger Lakes Times. You can follow his work at FLXWORDS.com.
