As we approach our 14th year of publication, we are struck at how much the industry has changed. The past two years presented significant challenges for many businesses and we were no exception.
In March of 2020 we were about to go to press with a new edition when the forced shut down was announced. As a result we released all of our advertisers from their contracts, creating a 90% revenue loss. Thanks to the support of subscribers, we survived while we rebuilt the business. In 2021 we were able to bring enough advertisers back on board to produce four new editions.
The plan for 2022 was to publish on a bi-monthly schedule with 6 new editions. There are so many wonderful stories to be told in the Finger Lakes and we wanted to get as many as possible shared with you. Sadly, our industry continues to struggle and we have had to make some hard choices. Because of paper and staffing shortages at our printer and huge increases in paper costs, we are shifting our publishing schedule.
Edible Finger Lakes will produce four quarterly editions annually, coming out in time with the seasons. Our first issue this year, Spring 2022, will go to the printer this month and will be available in May. There will be 3 more issues in 2022, and we will continue with that quarterly schedule going forward.
The only impact on your subscription is that it will be stretched out over time. All subscriptions are based on a set number of editions, so if you signed up for a one-year subscription under the old model, you will still receive the 6 editions you paid for. And if you signed up for a two-year subscription last year, you will receive all 12 editions you expected.
Please continue to enjoy digital archived editions of the magazine, and stories produced for our website while you wait for the new issue to arrive. Thank you so much for your support of the magazine and the local foods scene of the Finger Lakes. Please reach out if there is anything else I can do to answer any questions. Thank you for your patience and understanding as we worked through these challenges.